ABOUT

Sunrise by the Ocean - Vladimir Kush

Hi, I'm Zina,

I'm a creative director and designer working across brand, image, objects and space. My practice is concept-led, working from the idea outward to build distinct visual worlds across identities, campaigns, images and experiences.

Here’s the quick chronology:

I studied Architectural Design at Parsons in New York, with a minor in Temporary Environments, where I developed a visual language rooted in space, proportion and atmosphere, still fundamental to how I think, make and edit today. The program shaped my research-driven approach to building concepts and imagining what could exist.

After graduating, I worked in exhibition design, crafting spatial narratives drawn from history and culture. While formative, the work clarified what I was drawn to most: the fictitious, the emotional, the what if.

I've always been captivated by holiday windows, fashion shows and film sets , entire worlds constructed for a moment, precise enough to feel inevitable. That fascination led me to explore how brands build emotion and choreograph desire, bringing me to Milan and a Master's in Fashion & Luxury Brand Management at Istituto Marangoni.

Today, I work independently with brands, cultural projects and creative teams, developing ideas across digital and physical space , from identities and campaigns to concept imagery, objects and spatial narratives.

My approach is grounded in curiosity, process and a pursuit of beauty, awe and visual resonance.