BAOBAB

Concept Development , CGI Backdrops

Role: Concept Development, Visual Direction, CGI Backdrops
In Collaboration With: Do Studios

I shaped the visual language through storyboards, sketches, and cinematic backdrops that mirrored the campaign’s tone. Starting with AI as a concept sketch tool, I iterated on rocket forms, drawing from desert architecture and geological silhouettes, before bringing them to life in CGI.

The environments were crafted to feel both grounded and otherworldly, developed closely with the BAOBAB team and Do Studios to align with model framing, styling, and green screen moments, all building toward a surreal, editorial film for the collection.

more on the process work