Gisou - Fruit Lippies

Concept Development, Experiential Design, Creative workflow Consultation

A multi-sensory brand activation concept imagining how GISOU could take over Miami. 

Through this concept we explored how a single product launch — the new fruity lip oil trio — could unfold across physical, digital, and emotional touchpoints.
From mirror demos and mural installations to gamified city hunts and fruit-flavored popsicle carts, each moment was designed to extend Gisou’s universe while channeling Miami’s vibrant energy and keeping the Gisou community in mind. 

From Wynwood to W South Beach, the aim was to weave together editorial sensibility, product storytelling, and interactive moments. A geo-triggered AR “Honey Hunt” anchored the experience, inviting users to unlock rewards while engaging with the city and the brand.

Presenting these ideas is one thing, but the creative workflow behind them mattered just as much. From using AI to visualize activations to developing modular assets and testing narrative flows, this was also an exercise in new ways of iterating: blending instinct, technology, and spatial storytelling to imagine how a beauty brand could live across screens, sidewalks, and sensory experiences.